{"id":576,"date":"2023-08-28T23:30:39","date_gmt":"2023-08-28T23:30:39","guid":{"rendered":"https:\/\/grupocyh.com\/blog\/?p=576"},"modified":"2023-08-28T23:30:41","modified_gmt":"2023-08-28T23:30:41","slug":"mercado-libre-lanza-su-plataforma-de-streaming","status":"publish","type":"post","link":"https:\/\/grupocyh.com\/blog\/tecnologia2\/mercado-libre-lanza-su-plataforma-de-streaming\/","title":{"rendered":"Mercado Libre lanza su plataforma de streaming."},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Mercado Libre, la empresa de origen argentino anunci\u00f3 el lanzamiento de su plataforma de streaming: Mercado Play, la nueva plataforma de contenidos audiovisuales con la que busca competir con plataformas como Netflix, Amazon Prime Video, Roku, entre otras, as\u00ed como ofrecer una nueva alternativa de publicidad digital para sus anunciantes.<\/p>\n\n\n\n<p>La plataforma permitir\u00e1 acceder a un cat\u00e1logo completo de pel\u00edculas, series, documentales, contenido para ni\u00f1os, realitys, TV de estudios, as\u00ed como contenidos de productoras locales e internacionales.<\/p>\n\n\n\n<p>En Mercado Play no es necesario pagar una suscripci\u00f3n para consumir contenido, pues la plataforma tiene integrado un cat\u00e1logo. Tambi\u00e9n funciona como un centro desde donde los usuarios pueden acceder a ofertas para pagar menos por otros servicios de plataformas asociadas a la marca, como Star+, Paramount+ o HBO Max.<\/p>\n\n\n\n<p>Para generar ingresos, esta nueva opci\u00f3n de contenido se basa en la publicidad, pues incluye comerciales gestionados a trav\u00e9s de Mercado Ads, que es la unidad de publicidad digital de la compa\u00f1\u00eda.<\/p>\n\n\n\n<p>La plataforma de streaming de Mercado Libre ya se encuentra disponible en Argentina, M\u00e9xico y Chile, sin embargo, la tecnol\u00f3gica espera que en los pr\u00f3ximos d\u00edas esta nueva oferta llegue a pa\u00edses como Brasil, Colombia, Uruguay, Per\u00fa y Ecuador.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercado Libre, la empresa de origen argentino anunci\u00f3 el lanzamiento de su plataforma de streaming: Mercado Play, la nueva plataforma de contenidos audiovisuales con la que busca competir con plataformas como Netflix, Amazon Prime Video, Roku, entre otras, as\u00ed como ofrecer una nueva alternativa de publicidad digital para sus anunciantes. La plataforma permitir\u00e1 acceder a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercado Libre lanza su plataforma de streaming. - Blog C&amp;H News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupocyh.com\/blog\/tecnologia2\/mercado-libre-lanza-su-plataforma-de-streaming\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercado Libre lanza su plataforma de streaming. - Blog C&amp;H News\" \/>\n<meta property=\"og:description\" content=\"Mercado Libre, la empresa de origen argentino anunci\u00f3 el lanzamiento de su plataforma de streaming: Mercado Play, la nueva plataforma de contenidos audiovisuales con la que busca competir con plataformas como Netflix, Amazon Prime Video, Roku, entre otras, as\u00ed como ofrecer una nueva alternativa de publicidad digital para sus anunciantes. 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